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Forget Moore’s Law

Forget Moore’s Law:

Forget Moore’s law because it is unhealthy. Because it has become our obsession. Because high tech has become fixated on it at the expense of everything else–especially business strategy. It is precisely this fixation, at the cost of other considerations like profit, product, and market, that led to the dot-com bubble and bust.

But most of all, forget Moore’s law because it has become dangerous. It is a runaway train, roaring down a path to disaster, picking up speed at every turn, and we are now going faster than human beings can endure. If we don’t figure out how to get off this train soon, we may destroy an industry.

There seems to be a slow shift in mindshare when it comes to things like processing speed, power and efficiency, especially here in the valley. Big Iron still rules certain things, but processors that draw less power, are cooler and cost less are definitely becoming more important than the latter these days. Quieter, cooler and more efficient is the new overclock.

Wednesday, February 12th, 2003 at 11:35 am